{"id":53787,"date":"2026-04-20T15:42:53","date_gmt":"2026-04-20T15:42:53","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/tms-tag-management-system\/"},"modified":"2026-04-20T17:23:23","modified_gmt":"2026-04-20T17:23:23","slug":"tms-tag-management-system","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/tms-tag-management-system\/","title":{"rendered":"TMS (tag management system)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A system called tag management allows tags to be added to a website without requiring IT department intervention. A tag, also known as a marker, is a series of encoded characters inserted into the source code of a web page to track its distribution and viewing. These tags are associated with tracking tools that record data such as connection logs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A system called tag management allows tags to be added to a website without requiring IT department intervention. A tag, also known as a marker, is a series of encoded characters inserted into the source code of a web page to track its distribution and viewing. These tags are associated with tracking tools that record [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[83],"glossary-tags":[],"class_list":["post-53787","glossary","type-glossary","status-publish","hentry","glossary-categories-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/53787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/53787\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=53787"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=53787"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=53787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}