{"id":53782,"date":"2026-04-20T15:42:53","date_gmt":"2026-04-20T15:42:53","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/theory\/"},"modified":"2026-04-20T17:23:23","modified_gmt":"2026-04-20T17:23:23","slug":"theory","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/theory\/","title":{"rendered":"Theory"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lawrence Gibson emphasizes that knowledge consists of a structured arrangement of confirmed theories and proven facts, not merely a compilation of isolated facts. According to him, the field of marketing suffers from a deficit of theories, which limits our understanding of our actions in the face of the abundance of available data. In short, knowledge presents itself as a conceptual system aimed at coherently explaining a specific phenomenon or field.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lawrence Gibson emphasizes that knowledge consists of a structured arrangement of confirmed theories and proven facts, not merely a compilation of isolated facts. According to him, the field of marketing suffers from a deficit of theories, which limits our understanding of our actions in the face of the abundance of available data. In short, knowledge [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[83],"glossary-tags":[],"class_list":["post-53782","glossary","type-glossary","status-publish","hentry","glossary-categories-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/53782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/53782\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=53782"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=53782"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=53782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}