{"id":53611,"date":"2026-04-20T15:42:46","date_gmt":"2026-04-20T15:42:46","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/data-recency\/"},"modified":"2026-04-20T17:22:50","modified_gmt":"2026-04-20T17:22:50","slug":"data-recency","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/data-recency\/","title":{"rendered":"Data recency"},"content":{"rendered":"\n<p>Data recency generally refers to the time elapsed between the collection of information and its use for marketing purposes. This concept is crucial in marketing because it directly influences the actual value of the data used. Data recency and obsolescence are relative and variable, depending on the type of data used and the advertiser&#8217;s objectives. For example, geolocation data may be relevant for a few seconds (for a driver) to a few minutes (for a pedestrian) when used in a geofencing campaign designed to stimulate impulse purchases in a specific shopping area. Conversely, other geolocation data may remain relevant for several months if it indicates the regular attendance at a point of interest such as a stadium, swimming pool, or university. Considering data recency is of paramount importance for many marketing strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data recency generally refers to the time elapsed between the collection of information and its use for marketing purposes. This concept is crucial in marketing because it directly influences the actual value of the data used. Data recency and obsolescence are relative and variable, depending on the type of data used and the advertiser&#8217;s objectives. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[83],"glossary-tags":[],"class_list":["post-53611","glossary","type-glossary","status-publish","hentry","glossary-categories-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/53611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/53611\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=53611"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=53611"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=53611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}