{"id":52627,"date":"2026-04-20T15:42:02","date_gmt":"2026-04-20T15:42:02","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/field-study\/"},"modified":"2026-04-20T17:19:48","modified_gmt":"2026-04-20T17:19:48","slug":"field-study","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/field-study\/","title":{"rendered":"Field study"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Market research involves directly interviewing retailers, customers, and\/or consumers of a product to obtain their opinions, rather than relying on documentary research. This approach also includes the phase of field interviews, where data is collected from a specific group of people.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Market research involves directly interviewing retailers, customers, and\/or consumers of a product to obtain their opinions, rather than relying on documentary research. This approach also includes the phase of field interviews, where data is collected from a specific group of people.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52627","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52627\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52627"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52627"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}