{"id":52623,"date":"2026-04-20T15:42:02","date_gmt":"2026-04-20T15:42:02","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/loyalty-scale\/"},"modified":"2026-04-20T17:19:48","modified_gmt":"2026-04-20T17:19:48","slug":"loyalty-scale","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/loyalty-scale\/","title":{"rendered":"Loyalty scale"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Loyalty can be measured using different scales. The term &#8220;loyalty scale&#8221; refers to the series of steps required to earn a customer&#8217;s loyalty. Generally, four phases mark the evolution of customer loyalty: 1) the prospect, which refers to an individual who has not yet made a purchase; 2) the supporter, representing someone who shows an interest in the brand; 3) the buyer, corresponding to someone who tests the brand; and finally, 4) the customer, who makes regular purchases of the brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Loyalty can be measured using different scales. The term &#8220;loyalty scale&#8221; refers to the series of steps required to earn a customer&#8217;s loyalty. Generally, four phases mark the evolution of customer loyalty: 1) the prospect, which refers to an individual who has not yet made a purchase; 2) the supporter, representing someone who shows an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52623","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52623\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52623"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52623"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}