{"id":52616,"date":"2026-04-20T15:42:01","date_gmt":"2026-04-20T15:42:01","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/wom\/"},"modified":"2026-04-20T17:19:45","modified_gmt":"2026-04-20T17:19:45","slug":"wom","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/wom\/","title":{"rendered":"WOM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The term WOM stands for &#8220;Word of Mouth,&#8221; which refers to the transmission of information from person to person, also known as word-of-mouth. This form of communication, whether positive or negative, can play a crucial role in acquiring new customers or, conversely, in losing them. To delve deeper into the concept of WOM in a marketing context, specialized resources can be consulted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A concrete example illustrating the impact of &#8220;Word of Mouth&#8221; is highlighted in a study conducted by Reworld Media, which examines the purchasing process in the automotive sector.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The term WOM stands for &#8220;Word of Mouth,&#8221; which refers to the transmission of information from person to person, also known as word-of-mouth. This form of communication, whether positive or negative, can play a crucial role in acquiring new customers or, conversely, in losing them. To delve deeper into the concept of WOM in a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52616","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52616\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52616"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52616"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}