{"id":52614,"date":"2026-04-20T15:42:01","date_gmt":"2026-04-20T15:42:01","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/win-back\/"},"modified":"2026-04-20T17:19:45","modified_gmt":"2026-04-20T17:19:45","slug":"win-back","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/win-back\/","title":{"rendered":"Win back"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Win-back marketing is a strategy aimed at winning back a customer who has stopped using a service or is at high risk of doing so. This approach, generally implemented through phone calls, is commonly used in sectors where services are sold as subscriptions. For example, a mobile phone or pay-TV provider might decide to launch a win-back campaign when a customer inquires about canceling their contract. Retaining existing customers can also be seen as a form of win-back marketing. This approach can also be combined with customer retention or loyalty strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Win-back marketing is a strategy aimed at winning back a customer who has stopped using a service or is at high risk of doing so. This approach, generally implemented through phone calls, is commonly used in sectors where services are sold as subscriptions. For example, a mobile phone or pay-TV provider might decide to launch [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52614","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52614\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52614"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52614"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}