{"id":52604,"date":"2026-04-20T15:42:01","date_gmt":"2026-04-20T15:42:01","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/single-or-360-customer-view\/"},"modified":"2026-04-20T17:19:45","modified_gmt":"2026-04-20T17:19:45","slug":"single-or-360-customer-view","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/single-or-360-customer-view\/","title":{"rendered":"Single or 360\u00b0 customer view"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A single customer view, or 360\u00b0 view, is a marketing approach that centralizes and integrates all customer data, regardless of the communication channel used. This strategy aims to eliminate information silos to provide a comprehensive, personalized, and consistent view of each customer. It allows for a better understanding of customer behaviors, preferences, and journeys in order to improve the experience and interactions with the company.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A single customer view, or 360\u00b0 view, is a marketing approach that centralizes and integrates all customer data, regardless of the communication channel used. This strategy aims to eliminate information silos to provide a comprehensive, personalized, and consistent view of each customer. It allows for a better understanding of customer behaviors, preferences, and journeys in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52604","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52604\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52604"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52604"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}