{"id":52584,"date":"2026-04-20T15:42:00","date_gmt":"2026-04-20T15:42:00","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/customer-lifetime-value-3\/"},"modified":"2026-04-20T17:19:42","modified_gmt":"2026-04-20T17:19:42","slug":"customer-lifetime-value-3","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/customer-lifetime-value-3\/","title":{"rendered":"Customer lifetime value"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The term &#8220;customer lifetime value&#8221; refers to the total amount of purchases a person will make on average for a product category throughout their lifetime as a buyer. This metric is usually assessed over a defined period, such as one, three, or five years.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The term &#8220;customer lifetime value&#8221; refers to the total amount of purchases a person will make on average for a product category throughout their lifetime as a buyer. This metric is usually assessed over a defined period, such as one, three, or five years.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52584","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52584\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52584"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52584"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}