{"id":52580,"date":"2026-04-20T15:42:00","date_gmt":"2026-04-20T15:42:00","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/default-value-or-default-income\/"},"modified":"2026-04-20T17:19:42","modified_gmt":"2026-04-20T17:19:42","slug":"default-value-or-default-income","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/default-value-or-default-income\/","title":{"rendered":"Default value (or default income)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Revenue refers to the income generated over a specific period by a loyal customer who continues to purchase or consume a particular brand or product, primarily due to a reluctance to switch. Although they could do so in most cases, they prefer to avoid potential complications and stick with their usual brand. Even if their satisfaction isn&#8217;t optimal, they accept the situation out of inertia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Revenue refers to the income generated over a specific period by a loyal customer who continues to purchase or consume a particular brand or product, primarily due to a reluctance to switch. Although they could do so in most cases, they prefer to avoid potential complications and stick with their usual brand. Even if their [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52580","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52580\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52580"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52580"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}