{"id":52575,"date":"2026-04-20T15:41:59","date_gmt":"2026-04-20T15:41:59","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/value-proposal-value-proposition\/"},"modified":"2026-04-20T17:19:38","modified_gmt":"2026-04-20T17:19:38","slug":"value-proposal-value-proposition","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/value-proposal-value-proposition\/","title":{"rendered":"Value (proposal) &#8211; Value proposition"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Creating a competitive offering involves making strategic choices to guarantee customers essential benefits that outweigh the associated costs, thus ensuring a higher perceived value than that offered by competitors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating a competitive offering involves making strategic choices to guarantee customers essential benefits that outweigh the associated costs, thus ensuring a higher perceived value than that offered by competitors.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52575","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52575\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52575"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52575"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}