{"id":52554,"date":"2026-04-20T15:41:58","date_gmt":"2026-04-20T15:41:58","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/concessionary-traffic\/"},"modified":"2026-04-20T17:19:35","modified_gmt":"2026-04-20T17:19:35","slug":"concessionary-traffic","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/concessionary-traffic\/","title":{"rendered":"Concessionary traffic"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Automotive marketing must address the challenge of dealership traffic, a major concern for the industry. Numerous advertising strategies are deployed to attract customers to showrooms. Once there, it&#8217;s up to the sales teams to convert these visitors into buyers. Dealership traffic is the automotive equivalent of the broader concept of in-store traffic or drive-to-store. This issue has increased strategic importance in the automotive sector because most new vehicle sales still take place at dealerships. A concrete example of an initiative aimed at generating traffic in car dealerships could be&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automotive marketing must address the challenge of dealership traffic, a major concern for the industry. Numerous advertising strategies are deployed to attract customers to showrooms. Once there, it&#8217;s up to the sales teams to convert these visitors into buyers. Dealership traffic is the automotive equivalent of the broader concept of in-store traffic or drive-to-store. This [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52554","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52554\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52554"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52554"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}