{"id":52538,"date":"2026-04-20T15:41:58","date_gmt":"2026-04-20T15:41:58","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/loyalty-rate\/"},"modified":"2026-04-20T17:19:35","modified_gmt":"2026-04-20T17:19:35","slug":"loyalty-rate","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/loyalty-rate\/","title":{"rendered":"Loyalty rate"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Customer loyalty is an indicator that measures a company&#8217;s or brand&#8217;s ability to retain its customers over a given period, usually from one year to the next. It represents the percentage of customers or buyers who remain loyal to the brand from period N to period N+1. The calculation method may vary depending on the industry, and this indicator reflects the company&#8217;s performance in customer retention.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer loyalty is an indicator that measures a company&#8217;s or brand&#8217;s ability to retain its customers over a given period, usually from one year to the next. It represents the percentage of customers or buyers who remain loyal to the brand from period N to period N+1. The calculation method may vary depending on the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52538","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52538\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52538"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52538"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}