{"id":52537,"date":"2026-04-20T15:41:58","date_gmt":"2026-04-20T15:41:58","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/churn-rate-2\/"},"modified":"2026-04-20T17:19:35","modified_gmt":"2026-04-20T17:19:35","slug":"churn-rate-2","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/churn-rate-2\/","title":{"rendered":"Churn rate"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The concept of &#8220;churn&#8221; comes from English and refers to the proportion of customers or subscribers lost over time, also known as churn rate. In other words, churn represents the rate at which a subscription-based business sees its subscribers leave due to subscription expiration or cancellation, resulting in decreased revenue. Measuring churn rate is crucial for subscription-based businesses, as it is a key indicator of their long-term viability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s important to distinguish between two types of churn: customer churn, which assesses a subscriber&#8217;s loyalty over the entire subscription period, and revenue churn, which quantifies the percentage of revenue lost by the business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The concept of &#8220;churn&#8221; comes from English and refers to the proportion of customers or subscribers lost over time, also known as churn rate. In other words, churn represents the rate at which a subscription-based business sees its subscribers leave due to subscription expiration or cancellation, resulting in decreased revenue. Measuring churn rate is crucial [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52537","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52537\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52537"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52537"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}