{"id":52492,"date":"2026-04-20T15:41:56","date_gmt":"2026-04-20T15:41:56","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/customer-individual-showrooming\/"},"modified":"2026-04-20T17:19:26","modified_gmt":"2026-04-20T17:19:26","slug":"customer-individual-showrooming","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/customer-individual-showrooming\/","title":{"rendered":"Customer\/individual showrooming"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Customer showrooming is a practice that involves offering potential buyers the opportunity to discover and test a product at the home of a customer who has already purchased it. This concept is particularly well-suited to high-value and sometimes technical items, for which the buyer may need a concrete demonstration and feedback from a similar user. It proves especially useful for specialized products that are not readily available in stores or in areas with limited retail outlets. This approach, sometimes called crowdshowrooming, relies on a network of customer showrooms. For example, a platform dedicated to peer-to-peer showrooming connects e-commerce businesses with &#8220;showroomers.&#8221; This method can also be applied to car test drives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer showrooming is a practice that involves offering potential buyers the opportunity to discover and test a product at the home of a customer who has already purchased it. This concept is particularly well-suited to high-value and sometimes technical items, for which the buyer may need a concrete demonstration and feedback from a similar user. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52492","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52492\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52492"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52492"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}