{"id":52490,"date":"2026-04-20T15:41:56","date_gmt":"2026-04-20T15:41:56","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/shopper\/"},"modified":"2026-04-20T17:19:26","modified_gmt":"2026-04-20T17:19:26","slug":"shopper","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/shopper\/","title":{"rendered":"Shopper"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A shopper, also called a buyer, is generally defined as a customer who frequents stores, particularly supermarkets. This term is widely used when analyzing in-store shopping habits. For example, one study might examine how shoppers react to empty shelves.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A shopper, also called a buyer, is generally defined as a customer who frequents stores, particularly supermarkets. This term is widely used when analyzing in-store shopping habits. For example, one study might examine how shoppers react to empty shelves.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52490","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52490\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52490"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52490"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}