{"id":52475,"date":"2026-04-20T15:41:55","date_gmt":"2026-04-20T15:41:55","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/sense-of-belonging\/"},"modified":"2026-04-20T17:19:23","modified_gmt":"2026-04-20T17:19:23","slug":"sense-of-belonging","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/sense-of-belonging\/","title":{"rendered":"Sense of belonging"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Attachment and recognition within a community define a sense of belonging. This feeling is crucial in various fields, such as brand loyalty and human resource management. Indeed, cultivating such a feeling can foster customer loyalty by integrating them into a brand&#8217;s &#8220;community.&#8221; For example, Starbucks cultivates this feeling by using its own unique language to name coffee sizes (tall\/grande\/venti\/trenta) and by printing names on the cups. Creating a specific atmosphere can thus strengthen this essential sense of belonging.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Attachment and recognition within a community define a sense of belonging. This feeling is crucial in various fields, such as brand loyalty and human resource management. Indeed, cultivating such a feeling can foster customer loyalty by integrating them into a brand&#8217;s &#8220;community.&#8221; For example, Starbucks cultivates this feeling by using its own unique language to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52475","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52475\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52475"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52475"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}