{"id":52468,"date":"2026-04-20T15:41:55","date_gmt":"2026-04-20T15:41:55","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/segmentation-by-satisfaction\/"},"modified":"2026-04-20T17:19:23","modified_gmt":"2026-04-20T17:19:23","slug":"segmentation-by-satisfaction","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/segmentation-by-satisfaction\/","title":{"rendered":"Segmentation by satisfaction"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Satisfaction segmentation is a customer segmentation approach that aims to classify customers based on their level of satisfaction with a company or product. This emerging method leverages the increasing availability of customer satisfaction data through feedback management tools (NPS, customer reviews, etc.). When a customer expresses their satisfaction through a rating or scale, this information can be integrated into the CRM to guide and personalize marketing initiatives. For example, it&#8217;s possible to temporarily suspend marketing communications to dissatisfied customers, or conversely, to specifically target the most satisfied customers and invite them to join a referral program. It&#8217;s also possible to tailor message content based on different segments corresponding to varying levels of satisfaction or dissatisfaction.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Satisfaction segmentation is a customer segmentation approach that aims to classify customers based on their level of satisfaction with a company or product. This emerging method leverages the increasing availability of customer satisfaction data through feedback management tools (NPS, customer reviews, etc.). When a customer expresses their satisfaction through a rating or scale, this information [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52468","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52468\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52468"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52468"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}