{"id":52451,"date":"2026-04-20T15:41:54","date_gmt":"2026-04-20T15:41:54","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/attrition-score\/"},"modified":"2026-04-20T17:19:20","modified_gmt":"2026-04-20T17:19:20","slug":"attrition-score","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/attrition-score\/","title":{"rendered":"Attrition score"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The churn score is a predictive metric used in direct marketing, particularly in the telecommunications sector, to estimate the likelihood that a customer or subscriber will switch providers or cancel their subscription. It is calculated by analyzing individuals&#8217; consumption habits and behaviors. This score helps identify customers at high risk of churn in order to implement proactive loyalty or re-engagement strategies. It differs from the churn rate, which is a retrospective and non-predictive metric.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The churn score is a predictive metric used in direct marketing, particularly in the telecommunications sector, to estimate the likelihood that a customer or subscriber will switch providers or cancel their subscription. It is calculated by analyzing individuals&#8217; consumption habits and behaviors. This score helps identify customers at high risk of churn in order to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52451","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52451\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52451"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52451"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}