{"id":52431,"date":"2026-04-20T15:41:53","date_gmt":"2026-04-20T15:41:53","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/customer-complaint\/"},"modified":"2026-04-20T17:19:16","modified_gmt":"2026-04-20T17:19:16","slug":"customer-complaint","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/customer-complaint\/","title":{"rendered":"Customer complaint"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A customer complaint arises when a customer expresses dissatisfaction with an organization and requests action, whether explicit or implicit. This expected action can take various forms, such as financial compensation, a goodwill gesture, or an improvement to the products or services offered. Generally, a complaint is addressed directly to the company in question, and a response is expected to meet the customer&#8217;s expectations. With the advent of the internet, the line between simple public criticism and a customer complaint is becoming increasingly blurred. For example, a message of dissatisfaction shared on social media will only be considered a complaint if it includes a hashtag mentioning the brand, thus signifying direct contact with the company. Complaint management is therefore an essential component of a comprehensive customer relationship strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A customer complaint arises when a customer expresses dissatisfaction with an organization and requests action, whether explicit or implicit. This expected action can take various forms, such as financial compensation, a goodwill gesture, or an improvement to the products or services offered. Generally, a complaint is addressed directly to the company in question, and a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52431","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52431\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52431"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52431"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}