{"id":52425,"date":"2026-04-20T15:41:53","date_gmt":"2026-04-20T15:41:53","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/paretos-rule\/"},"modified":"2026-04-20T17:19:16","modified_gmt":"2026-04-20T17:19:16","slug":"paretos-rule","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/paretos-rule\/","title":{"rendered":"Pareto&#8217;s rule"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Pareto principle, also known as the 80\/20 rule in marketing, highlights the phenomenon whereby a small proportion of customers generates the majority of revenue for most businesses. Specifically, according to this principle, approximately 80% of revenue comes from just 20% of customers. This observation, initially emphasized by Pareto to describe the unequal distribution of wealth within the population, has various applications in the business world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is important to note that the 80\/20 rule is not always strictly applied, and its application can vary significantly depending on the industry. For example, it rarely applies in the TV subscription sector, to a limited extent in the mobile phone sector, and less so in the retail sector. In some areas, it might even be translated into a 90\/10 rule.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mentioning the principle of the Pareto rule primarily highlights the importance of prioritizing an approach focused on the most valuable customers within the framework of a customer loyalty strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Pareto principle, also known as the 80\/20 rule in marketing, highlights the phenomenon whereby a small proportion of customers generates the majority of revenue for most businesses. Specifically, according to this principle, approximately 80% of revenue comes from just 20% of customers. This observation, initially emphasized by Pareto to describe the unequal distribution of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52425","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52425\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52425"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52425"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}