{"id":52401,"date":"2026-04-20T15:41:52","date_gmt":"2026-04-20T15:41:52","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/corporate-relationship\/"},"modified":"2026-04-20T17:19:13","modified_gmt":"2026-04-20T17:19:13","slug":"corporate-relationship","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/corporate-relationship\/","title":{"rendered":"Corporate relationship"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the world of health insurance companies, insurers, banks, and other specialized organizations, customer relations are referred to as member relationships. Contrary to the usual terminology that uses the term &#8220;customers,&#8221; these entities refer to them as members. Thus, Customer Relationship Management (CRM) or Customer Relationship Management (CRM) is giving way to Member Relationship Management (MRM). A marketing manager from MAIF shares his perspective on this particular dynamic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the world of health insurance companies, insurers, banks, and other specialized organizations, customer relations are referred to as member relationships. Contrary to the usual terminology that uses the term &#8220;customers,&#8221; these entities refer to them as members. Thus, Customer Relationship Management (CRM) or Customer Relationship Management (CRM) is giving way to Member Relationship Management [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52401","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52401\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52401"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52401"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}