{"id":52387,"date":"2026-04-20T15:41:52","date_gmt":"2026-04-20T15:41:52","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/customer-recall-of-detractor\/"},"modified":"2026-04-20T17:19:10","modified_gmt":"2026-04-20T17:19:10","slug":"customer-recall-of-detractor","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/customer-recall-of-detractor\/","title":{"rendered":"Customer recall of detractor"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The process of contacting dissatisfied customers aims to build customer loyalty by proactively reaching out to those who have expressed dissatisfaction, particularly through a negative Net Promoter Score (NPS). The criteria triggering this follow-up can vary depending on the specific characteristics of each company and its business context. For a concrete example of this practice, one can refer to the interface of CRM software specializing in managing contact tracing for dissatisfied customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The process of contacting dissatisfied customers aims to build customer loyalty by proactively reaching out to those who have expressed dissatisfaction, particularly through a negative Net Promoter Score (NPS). The criteria triggering this follow-up can vary depending on the specific characteristics of each company and its business context. For a concrete example of this practice, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52387","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52387\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52387"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52387"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}