{"id":52362,"date":"2026-04-20T15:41:51","date_gmt":"2026-04-20T15:41:51","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/customer-promise\/"},"modified":"2026-04-20T17:19:06","modified_gmt":"2026-04-20T17:19:06","slug":"customer-promise","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/customer-promise\/","title":{"rendered":"Customer promise"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A customer promise represents a commitment a company makes to its customers regarding the quality of its products or services. This principle can take various forms, ranging from a simple informal statement to more formal commitments such as a charter or a contractual guarantee. In the most binding cases, the brand can be held legally responsible for its promise to the customer. The customer promise can be a crucial element of the relationship between a company and its customers. For example, a car manufacturer might clearly state its customer promise regarding after-sales service.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A customer promise represents a commitment a company makes to its customers regarding the quality of its products or services. This principle can take various forms, ranging from a simple informal statement to more formal commitments such as a charter or a contractual guarantee. In the most binding cases, the brand can be held legally [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52362","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52362\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52362"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52362"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}