{"id":52358,"date":"2026-04-20T15:41:51","date_gmt":"2026-04-20T15:41:51","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/transactional-loyalty-program\/"},"modified":"2026-04-20T17:19:06","modified_gmt":"2026-04-20T17:19:06","slug":"transactional-loyalty-program","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/transactional-loyalty-program\/","title":{"rendered":"Transactional Loyalty Program"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A transactional loyalty program is a marketing strategy that rewards customers for each purchase or transaction. It can take various forms, such as point accumulation, automatic discounts, gifts, or &#8220;buy 10, get 1 free&#8221; offers. The main objective of these programs is to encourage repeat purchases and foster long-term loyalty. Although often contrasted with relationship programs, transactional programs frequently incorporate elements of both approaches.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A transactional loyalty program is a marketing strategy that rewards customers for each purchase or transaction. It can take various forms, such as point accumulation, automatic discounts, gifts, or &#8220;buy 10, get 1 free&#8221; offers. The main objective of these programs is to encourage repeat purchases and foster long-term loyalty. Although often contrasted with relationship [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52358","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52358\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52358"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52358"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}