{"id":52357,"date":"2026-04-20T15:41:51","date_gmt":"2026-04-20T15:41:51","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/statutory-loyalty-program\/"},"modified":"2026-04-20T17:19:06","modified_gmt":"2026-04-20T17:19:06","slug":"statutory-loyalty-program","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/statutory-loyalty-program\/","title":{"rendered":"Statutory loyalty program"},"content":{"rendered":"\n<p>Status-based loyalty programs offer specific benefits based on a customer&#8217;s spending level. They are commonly implemented in sectors where customers may have varying purchasing behaviors. These programs aim to reward key customers, even if they represent only a small portion of the customer base but generate a large share of revenue (according to the Pareto principle, 80\/20).<\/p>\n\n\n\n<p>They have long been used by airlines and car rental companies to reward frequent business travelers. Through these programs, high-level customers are granted exclusive benefits, such as access to airline VIP lounges, often represented by a status card.<\/p>\n\n\n\n<p>However, a drawback of status-based programs is that downgrading to a lower status can be poorly received by customers whose spending has decreased. For example, the loyalty programs of the ride-hailing company Kapten and the ferry company Corsica Linea offer specific benefits based on customer loyalty levels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Status-based loyalty programs offer specific benefits based on a customer&#8217;s spending level. They are commonly implemented in sectors where customers may have varying purchasing behaviors. These programs aim to reward key customers, even if they represent only a small portion of the customer base but generate a large share of revenue (according to the Pareto [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52357","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52357\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52357"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52357"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}