{"id":52350,"date":"2026-04-20T15:41:50","date_gmt":"2026-04-20T15:41:50","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/customer-loyalty-program\/"},"modified":"2026-04-20T17:19:03","modified_gmt":"2026-04-20T17:19:03","slug":"customer-loyalty-program","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/customer-loyalty-program\/","title":{"rendered":"Customer loyalty program"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Customer loyalty programs are marketing strategies designed to build loyalty among consumers of a product or service, as well as customers of a retailer. In addition to fostering loyalty, these programs often aim to enhance customer understanding by collecting profile information during registration and transactional data from card usage. The concept of a loyalty program can encompass a broad, comprehensive system or refer more specifically to a rewards system designed to encourage loyalty and repeat purchases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most popular reward-based loyalty programs are generally those implemented by large retailers, offering points or discount systems managed through a dedicated platform. Some programs stand out for their qualitative and relational approaches, emphasizing customer appreciation and the granting of privileged statuses, without necessarily requiring the use of a card.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While the importance of loyalty programs is generally undisputed, a lively debate persists regarding their effectiveness and profitability. This question is particularly relevant for so-called &#8220;transactional&#8221; or &#8220;promotional&#8221; loyalty programs, which are widespread in the retail sector. Some programs combine transactional rewards with status benefits, aiming to maximize customer engagement and loyalty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To delve deeper into the effectiveness of loyalty programs, a short video addresses this central question. In addition, a high-quality podcast explores the implementation and impact of these programs on customer loyalty. Finally, a prime example of a loyalty program in the hospitality industry provides a concrete illustration of how such strategies are implemented.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer loyalty programs are marketing strategies designed to build loyalty among consumers of a product or service, as well as customers of a retailer. In addition to fostering loyalty, these programs often aim to enhance customer understanding by collecting profile information during registration and transactional data from card usage. The concept of a loyalty program [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52350","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52350\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52350"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52350"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}