{"id":52349,"date":"2026-04-20T15:41:50","date_gmt":"2026-04-20T15:41:50","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/loyalty-program\/"},"modified":"2026-04-20T17:19:03","modified_gmt":"2026-04-20T17:19:03","slug":"loyalty-program","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/loyalty-program\/","title":{"rendered":"Loyalty program"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Loyalty programs are designed to encourage customers to return regularly to a store, restaurant, or other establishment by offering rewards for their purchases or visits. These rewards take various forms and aim to incentivize customers to choose this establishment over its competitors. Loyalty programs are generally part of a broader customer loyalty strategy. For more information and concrete examples of these programs, you can consult specialized resources.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Loyalty programs are designed to encourage customers to return regularly to a store, restaurant, or other establishment by offering rewards for their purchases or visits. These rewards take various forms and aim to incentivize customers to choose this establishment over its competitors. Loyalty programs are generally part of a broader customer loyalty strategy. For more [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52349","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52349\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52349"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52349"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}