{"id":52346,"date":"2026-04-20T15:41:50","date_gmt":"2026-04-20T15:41:50","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/twin-profile\/"},"modified":"2026-04-20T17:19:03","modified_gmt":"2026-04-20T17:19:03","slug":"twin-profile","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/twin-profile\/","title":{"rendered":"Twin profile"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Twin profiles are segments of potential customers identified based on the behavior and characteristics of a brand&#8217;s existing customers. Initially used in direct mail marketing, these profiles are now widespread thanks to online targeting tools. For example, platforms such as Facebook and Twitter offer features like &#8220;lookalike audiences&#8221; that allow advertisers to reach audiences similar to their existing customer base.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twin profiles are segments of potential customers identified based on the behavior and characteristics of a brand&#8217;s existing customers. Initially used in direct mail marketing, these profiles are now widespread thanks to online targeting tools. For example, platforms such as Facebook and Twitter offer features like &#8220;lookalike audiences&#8221; that allow advertisers to reach audiences similar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52346","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52346\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52346"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52346"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}