{"id":52331,"date":"2026-04-20T15:41:49","date_gmt":"2026-04-20T15:41:49","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/first-entrant\/"},"modified":"2026-04-20T17:18:59","modified_gmt":"2026-04-20T17:18:59","slug":"first-entrant","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/first-entrant\/","title":{"rendered":"First entrant"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When a company is the first to enter a new market, it is called the first entrant. This initial role offers the opportunity to leverage various advantages collectively known as the pioneer advantage. This position is particularly important when obstacles hinder the entry of competitors, when customers are reluctant to switch suppliers, and when there is potential for experience gains and a learning curve. However, being the first entrant also comes with specific disadvantages. To learn more, please see&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When a company is the first to enter a new market, it is called the first entrant. This initial role offers the opportunity to leverage various advantages collectively known as the pioneer advantage. This position is particularly important when obstacles hinder the entry of competitors, when customers are reluctant to switch suppliers, and when there [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52331","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52331\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52331"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52331"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}