{"id":52317,"date":"2026-04-20T15:41:49","date_gmt":"2026-04-20T15:41:49","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/contact-point\/"},"modified":"2026-04-20T17:18:59","modified_gmt":"2026-04-20T17:18:59","slug":"contact-point","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/contact-point\/","title":{"rendered":"Contact point"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A touchpoint refers to any interaction between a brand and an individual, whether a customer or a prospect, that allows for the transmission of advertising or marketing messages. These touchpoints can take various forms, such as advertising media, direct marketing channels, sales forces, or point-of-sale displays, and are all part of the consumer journey. Their role and impact vary depending on the industry and can be analyzed to understand purchasing behavior. A touchpoint can be initiated either by the advertiser or by the prospect themselves.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A touchpoint refers to any interaction between a brand and an individual, whether a customer or a prospect, that allows for the transmission of advertising or marketing messages. These touchpoints can take various forms, such as advertising media, direct marketing channels, sales forces, or point-of-sale displays, and are all part of the consumer journey. Their [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52317","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52317\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52317"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52317"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}