{"id":52312,"date":"2026-04-20T15:41:48","date_gmt":"2026-04-20T15:41:48","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/sales-pipeline\/"},"modified":"2026-04-20T17:18:56","modified_gmt":"2026-04-20T17:18:56","slug":"sales-pipeline","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/sales-pipeline\/","title":{"rendered":"Sales Pipeline"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The sales pipeline is a concept used to describe the process of converting leads into customers in a B2B sales context. This tool highlights the importance of maintaining a steady flow of leads to ensure the smooth operation of B2B business. The analogy with a refinery emphasizes that leads undergo various processing stages by marketing and sales teams to transform them into customers, according to a pre-established plan. However, it&#8217;s important to note that not all leads become customers, which sometimes limits the relevance of the sales pipeline concept.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The sales pipeline is a concept used to describe the process of converting leads into customers in a B2B sales context. This tool highlights the importance of maintaining a steady flow of leads to ensure the smooth operation of B2B business. The analogy with a refinery emphasizes that leads undergo various processing stages by marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52312","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52312\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52312"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52312"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}