{"id":52298,"date":"2026-04-20T15:41:48","date_gmt":"2026-04-20T15:41:48","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/personas\/"},"modified":"2026-04-20T17:18:56","modified_gmt":"2026-04-20T17:18:56","slug":"personas","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/personas\/","title":{"rendered":"Personas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In marketing and web design, personas are fictional archetypes representing specific customer groups. They serve as practical guides for professionals by offering an anticipated view of the needs, actions, and desires of future users. In short, personas embody an empathetic and strategic approach to better understand customer expectations and thus optimize the user experience when developing an online platform.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In marketing and web design, personas are fictional archetypes representing specific customer groups. They serve as practical guides for professionals by offering an anticipated view of the needs, actions, and desires of future users. In short, personas embody an empathetic and strategic approach to better understand customer expectations and thus optimize the user experience when [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52298","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52298\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52298"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52298"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}