{"id":52240,"date":"2026-04-20T15:41:45","date_gmt":"2026-04-20T15:41:45","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/net-promoter-score-nps-2\/"},"modified":"2026-04-20T17:18:43","modified_gmt":"2026-04-20T17:18:43","slug":"net-promoter-score-nps-2","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/net-promoter-score-nps-2\/","title":{"rendered":"Net Promoter Score (NPS)"},"content":{"rendered":"\n<p>The Net Promoter Score (NPS) is a tool used by businesses to assess customer satisfaction and loyalty to their brand. It is based on a simple question asked of consumers to determine whether they would recommend the product or service to others. This key question is phrased as follows: &#8220;On a scale of 1 to 10, how likely are you to recommend brand X or product Y to your friends and family?&#8221;<\/p>\n\n\n\n<p>It is important to note that the NPS, while useful, cannot alone provide a complete picture of customer satisfaction. For a more in-depth analysis, it is recommended to combine the NPS with other customer satisfaction and loyalty studies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Net Promoter Score (NPS) is a tool used by businesses to assess customer satisfaction and loyalty to their brand. It is based on a simple question asked of consumers to determine whether they would recommend the product or service to others. This key question is phrased as follows: &#8220;On a scale of 1 to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52240","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52240\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52240"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52240"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}