{"id":52238,"date":"2026-04-20T15:41:45","date_gmt":"2026-04-20T15:41:45","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/net-promoter-score-nps\/"},"modified":"2026-04-20T17:18:43","modified_gmt":"2026-04-20T17:18:43","slug":"net-promoter-score-nps","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/net-promoter-score-nps\/","title":{"rendered":"Net Promoter Score (NPS)"},"content":{"rendered":"\n<p>The Net Promoter Score (NPS) is a loyalty metric developed by Friedrich Reichheld. It is based on a question posed to customers: &#8220;How likely are you to recommend [company or brand X] to a friend or colleague?&#8221; Responses are given on a scale from 0 (&#8220;Very unlikely&#8221;) to 10 (&#8220;Very likely&#8221;). The NPS is calculated by subtracting the percentage of customers giving a score of 0 to 6 from the percentage of customers giving a score of 9 to 10. This score, often negative, assesses the likelihood of customers recommending a given company or brand to their network.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Net Promoter Score (NPS) is a loyalty metric developed by Friedrich Reichheld. It is based on a question posed to customers: &#8220;How likely are you to recommend [company or brand X] to a friend or colleague?&#8221; Responses are given on a scale from 0 (&#8220;Very unlikely&#8221;) to 10 (&#8220;Very likely&#8221;). The NPS is calculated [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52238","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52238\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52238"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52238"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}