{"id":52063,"date":"2026-04-20T15:41:38","date_gmt":"2026-04-20T15:41:38","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/fraternal\/"},"modified":"2026-04-20T17:18:14","modified_gmt":"2026-04-20T17:18:14","slug":"fraternal","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/fraternal\/","title":{"rendered":"FRATERNAL"},"content":{"rendered":"\n<p>FRAT, from English, is a key concept in the field of distance selling. It is a customer segmentation approach based on four fundamental criteria: purchase frequency, recency of interactions, amount spent, and product category.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FRAT, from English, is a key concept in the field of distance selling. It is a customer segmentation approach based on four fundamental criteria: purchase frequency, recency of interactions, amount spent, and product category.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-52063","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/52063\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=52063"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=52063"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=52063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}