Telemarketing involves contacting a customer or prospect by phone to present a sales offer or schedule an appointment, without the customer having requested the call. This practice can be carried out individually by a salesperson as part of their daily work, or in a more structured way within call centers handling high call volumes. Increasingly, these calls are made from French-speaking countries due to labor costs.<\/p>\n\n\n\n
The main objective of telemarketing is generally not to close a sale over the phone, but rather to obtain an appointment with the customer or prospect, whether in person or in-store. When this approach targets prospects, it is often referred to as telephone prospecting. In France, telemarketing is now strictly regulated by law. From March 1, 2023, telemarketing calls can only be made Monday through Friday, between 10:00 AM and 1:00 PM, and then between 2:00 PM and 8:00 PM, excluding public holidays.<\/p>\n\n\n\n
The rules stipulate that a company must limit the number of times it contacts a single consumer within a 30-day period. If a consumer declines a callback during the first call, they cannot be contacted again for 60 days. Furthermore, before any campaign, the telemarketing company must check its opt-out list to remove consumers who have opted out. While this opt-out service is designed to protect consumers, its effectiveness can sometimes be limited by unscrupulous subcontractors and clients operating outside the law.<\/p>\n\n\n\n
At the beginning of 2020, consumer associations denounced the abuses of telemarketing, emphasizing the need to strengthen consumer protection measures.<\/p>\n","protected":false},"excerpt":{"rendered":"
Telemarketing involves contacting a customer or prospect by phone to present a sales offer or schedule an appointment, without the customer having requested the call. This practice can be carried out individually by a salesperson as part of their daily work, or in a more structured way within call centers handling high call volumes. Increasingly, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-51946","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/51946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/51946\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=51946"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=51946"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=51946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}