{"id":51780,"date":"2026-04-20T15:41:28","date_gmt":"2026-04-20T15:41:28","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/active-customer\/"},"modified":"2026-04-20T17:17:29","modified_gmt":"2026-04-20T17:17:29","slug":"active-customer","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/active-customer\/","title":{"rendered":"Active customer"},"content":{"rendered":"\n<p>A customer is considered active when they have recently made a purchase or used a service. The definition of recency varies depending on the company and industry. For example, a retailer might consider a customer active if they have purchased something within the last 24 months, while a bank might base it on credit or debit transactions in the previous year. Targeting active customers for marketing campaigns ensures minimal responsiveness and keeps conversion costs reasonable. Furthermore, attractive promotional offers can sometimes be reserved for inactive customers to reactivate them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A customer is considered active when they have recently made a purchase or used a service. The definition of recency varies depending on the company and industry. For example, a retailer might consider a customer active if they have purchased something within the last 24 months, while a bank might base it on credit or [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-51780","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/51780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/51780\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=51780"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=51780"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=51780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}