{"id":51768,"date":"2026-04-20T15:41:27","date_gmt":"2026-04-20T15:41:27","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/churn-rate\/"},"modified":"2026-04-20T17:17:26","modified_gmt":"2026-04-20T17:17:26","slug":"churn-rate","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/churn-rate\/","title":{"rendered":"Churn rate"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The churn rate, also known as the customer churn rate, is a crucial metric for assessing customer or subscriber loss. It is calculated by dividing the number of lost customers by the total number of customers, typically over a one-year period. Given the direct impact of customer loyalty on a company&#8217;s profitability, closely monitoring the churn rate is of paramount importance. This metric is particularly important in sectors where subscriptions are common, such as print media, television, and satellite, among others.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The churn rate, also known as the customer churn rate, is a crucial metric for assessing customer or subscriber loss. It is calculated by dividing the number of lost customers by the total number of customers, typically over a one-year period. Given the direct impact of customer loyalty on a company&#8217;s profitability, closely monitoring the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[82],"glossary-tags":[],"class_list":["post-51768","glossary","type-glossary","status-publish","hentry","glossary-categories-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/51768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/51768\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=51768"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=51768"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=51768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}