{"id":51576,"date":"2026-04-20T15:41:21","date_gmt":"2026-04-20T15:41:21","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/sponsored-podcast\/"},"modified":"2026-04-20T17:16:53","modified_gmt":"2026-04-20T17:16:53","slug":"sponsored-podcast","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/sponsored-podcast\/","title":{"rendered":"Sponsored podcast"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A sponsored podcast is digital audio content supported by a company. This collaboration can take various forms: the brand may support an existing podcast as a series or create the content itself. Podcast sponsorship shares similarities with television sponsorship. Typically, the brand is mentioned at the beginning and end of the episode and may also have a visual presence within the content. Despite these similarities, a sponsored podcast is distinct from a brand-created podcast. In the case presented, the brand is integrated into the program.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A sponsored podcast is digital audio content supported by a company. This collaboration can take various forms: the brand may support an existing podcast as a series or create the content itself. Podcast sponsorship shares similarities with television sponsorship. Typically, the brand is mentioned at the beginning and end of the episode and may also [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[81],"glossary-tags":[],"class_list":["post-51576","glossary","type-glossary","status-publish","hentry","glossary-categories-content-marketing-web-writing"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/51576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/51576\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=51576"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=51576"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=51576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}