{"id":51573,"date":"2026-04-20T15:41:21","date_gmt":"2026-04-20T15:41:21","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/branded-podcast\/"},"modified":"2026-04-20T17:16:53","modified_gmt":"2026-04-20T17:16:53","slug":"branded-podcast","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/branded-podcast\/","title":{"rendered":"Branded Podcast"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A branded podcast is audio content created by a company or communications agency to promote a brand in a specific way. These podcasts are generally released as series to build audience loyalty. They may also serve advertising purposes, such as strengthening brand image, attracting talent, or facilitating internal communication. Creating a branded podcast typically differs from a traditional podcast in its audience-centric approach. For example, a branded podcast in the automotive industry or a detailed presentation on the advantages and limitations of this format, including financial aspects, can illustrate this approach. The cost of producing a branded podcast can vary depending on the services offered by a specialized agency.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A branded podcast is audio content created by a company or communications agency to promote a brand in a specific way. These podcasts are generally released as series to build audience loyalty. They may also serve advertising purposes, such as strengthening brand image, attracting talent, or facilitating internal communication. Creating a branded podcast typically differs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[81],"glossary-tags":[],"class_list":["post-51573","glossary","type-glossary","status-publish","hentry","glossary-categories-content-marketing-web-writing"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/51573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/51573\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=51573"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=51573"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=51573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}