{"id":50781,"date":"2026-04-20T15:40:50","date_gmt":"2026-04-20T15:40:50","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/claim\/"},"modified":"2026-04-20T17:14:40","modified_gmt":"2026-04-20T17:14:40","slug":"claim","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/claim\/","title":{"rendered":"Claim"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A claim is a verifiable statement or advertising promise made by a company to highlight the specific benefits, features, or qualities of a product or service. It is a key statement intended to influence consumer perceptions and behaviors, and is often used in advertising messages. These claims can relate to aspects such as quality, performance, durability, or specific certifications.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A claim is a verifiable statement or advertising promise made by a company to highlight the specific benefits, features, or qualities of a product or service. It is a key statement intended to influence consumer perceptions and behaviors, and is often used in advertising messages. These claims can relate to aspects such as quality, performance, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[80],"glossary-tags":[],"class_list":["post-50781","glossary","type-glossary","status-publish","hentry","glossary-categories-consumer-behavior-marketing-psychology"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/50781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/50781\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=50781"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=50781"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=50781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}