{"id":50402,"date":"2026-04-20T15:40:36","date_gmt":"2026-04-20T15:40:36","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/affinity-scale\/"},"modified":"2026-04-20T17:13:34","modified_gmt":"2026-04-20T17:13:34","slug":"affinity-scale","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/affinity-scale\/","title":{"rendered":"Affinity scale"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The affinity scale is a measurement tool used in marketing to assess the strength of the emotional connection or the degree of relevance between consumers and a brand, product, service, or media channel. It allows for the quantification of customer attachment or the ranking of media based on their alignment with a given media plan. This tool is essential for companies wishing to better understand and strengthen their relationship with their target audience and optimize their advertising campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The affinity scale is a measurement tool used in marketing to assess the strength of the emotional connection or the degree of relevance between consumers and a brand, product, service, or media channel. It allows for the quantification of customer attachment or the ranking of media based on their alignment with a given media plan. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[78],"glossary-tags":[],"class_list":["post-50402","glossary","type-glossary","status-publish","hentry","glossary-categories-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/50402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/50402\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=50402"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=50402"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=50402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}