Individuals born from 2006 onwards, sometimes specifically from April 1st, 2006, according to some experts like Trend Watching, constitute a unique generation. Never before has a generation been exposed to brands and marketing at such an early age. Their ability to decode advertising messages and avoid traditional marketing tactics is remarkable, sometimes giving rise to a perception of consumerist cynicism. Immersed in digital technologies from a very young age, particularly through their early familiarity with video games, these young people have mastered computers as an essential tool.<\/p>\n\n\n\n
Members of this generation are avid users of remote communication, favoring SMS, MMS, instant messaging, and social networks, and considering phone calls and emails too slow for their liking. Their mobility and interconnectedness far surpass those of their predecessors. Their propensity for obesity is sometimes cited due to their preference for sedentary electronic activities and their relative attention to their diet.<\/p>\n\n\n\n
They are constantly exposed to a stream of information, reliable or not, circulating at near-instantaneous speed. Although sometimes referred to as “Generation Y+” (Gen Y+), it’s important to note that Generation Z is generally 3 to 5 years younger on average than Generation Y+. This distinction is illustrated clearly and boldly.<\/p>\n","protected":false},"excerpt":{"rendered":"
Individuals born from 2006 onwards, sometimes specifically from April 1st, 2006, according to some experts like Trend Watching, constitute a unique generation. Never before has a generation been exposed to brands and marketing at such an early age. Their ability to decode advertising messages and avoid traditional marketing tactics is remarkable, sometimes giving rise to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[78],"glossary-tags":[],"class_list":["post-50399","glossary","type-glossary","status-publish","hentry","glossary-categories-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/50399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/50399\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=50399"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=50399"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=50399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}