{"id":50297,"date":"2026-04-20T15:40:32","date_gmt":"2026-04-20T15:40:32","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/brand-strategy-2\/"},"modified":"2026-04-20T17:13:18","modified_gmt":"2026-04-20T17:13:18","slug":"brand-strategy-2","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/brand-strategy-2\/","title":{"rendered":"Brand strategy"},"content":{"rendered":"\n<p>Brands deploy a strategy by leveraging all their defining elements (name, logo, image, etc.) and promotional tools (branding) to position themselves and stand out in the market. Virtually all marketing professionals have a strategic approach to their brand, to varying degrees of sophistication. However, the concept of brand strategy is often associated with those who focus on their brand&#8217;s role or with sectors that haven&#8217;t fully exploited their brand&#8217;s marketing potential. For example, local authorities adopt brand strategies to promote tourism, and educational institutions use them to strengthen their image. Business schools and universities are good examples of this approach.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brands deploy a strategy by leveraging all their defining elements (name, logo, image, etc.) and promotional tools (branding) to position themselves and stand out in the market. Virtually all marketing professionals have a strategic approach to their brand, to varying degrees of sophistication. However, the concept of brand strategy is often associated with those who [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[78],"glossary-tags":[],"class_list":["post-50297","glossary","type-glossary","status-publish","hentry","glossary-categories-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/50297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/50297\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=50297"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=50297"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=50297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}