{"id":50121,"date":"2026-04-20T15:40:24","date_gmt":"2026-04-20T15:40:24","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/product-placement-2\/"},"modified":"2026-04-20T17:12:49","modified_gmt":"2026-04-20T17:12:49","slug":"product-placement-2","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/product-placement-2\/","title":{"rendered":"Product placement"},"content":{"rendered":"\n<p>Product placement is a marketing technique that involves subtly integrating a product, brand, or service into the content of an audiovisual work, such as a film, series, music video, video game, or online video. This strategy aims to promote the product without resorting to traditional advertising, by presenting it naturally and consistently within the content&#8217;s context. Placement is often achieved through a financial agreement or an exchange of goods, and its effectiveness is enhanced when the product plays an active role in the story or setting.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product placement is a marketing technique that involves subtly integrating a product, brand, or service into the content of an audiovisual work, such as a film, series, music video, video game, or online video. This strategy aims to promote the product without resorting to traditional advertising, by presenting it naturally and consistently within the content&#8217;s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[78],"glossary-tags":[],"class_list":["post-50121","glossary","type-glossary","status-publish","hentry","glossary-categories-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/50121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/50121\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=50121"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=50121"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=50121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}