{"id":49869,"date":"2026-04-20T15:40:14","date_gmt":"2026-04-20T15:40:14","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/street-marketing\/"},"modified":"2026-04-20T17:12:02","modified_gmt":"2026-04-20T17:12:02","slug":"street-marketing","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/street-marketing\/","title":{"rendered":"Street marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Street marketing is an advertising strategy that uses urban spaces and public places to promote a product, event, or brand. This approach relies on direct actions such as distributing flyers, artistic performances, or original forms of advertising. It is particularly effective for targeting specific populations gathered in well-defined locations. The term &#8220;marketing de rue&#8221; is the French equivalent of the English expression &#8220;street marketing.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Street marketing is an advertising strategy that uses urban spaces and public places to promote a product, event, or brand. This approach relies on direct actions such as distributing flyers, artistic performances, or original forms of advertising. It is particularly effective for targeting specific populations gathered in well-defined locations. The term &#8220;marketing de rue&#8221; is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[78],"glossary-tags":[],"class_list":["post-49869","glossary","type-glossary","status-publish","hentry","glossary-categories-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/49869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/49869\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=49869"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=49869"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=49869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}