{"id":49559,"date":"2026-04-20T15:39:55","date_gmt":"2026-04-20T15:39:55","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/product-manager\/"},"modified":"2026-04-20T17:11:18","modified_gmt":"2026-04-20T17:11:18","slug":"product-manager","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/product-manager\/","title":{"rendered":"Product Manager"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The product manager is responsible for defining the strategy to be adopted for a product or a series of products and for implementing it within the marketing framework. Generally, the different brands structuring their product ranges mean that the term &#8220;product manager&#8221; is often interchangeable with &#8220;brand manager&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The product manager is responsible for defining the strategy to be adopted for a product or a series of products and for implementing it within the marketing framework. Generally, the different brands structuring their product ranges mean that the term &#8220;product manager&#8221; is often interchangeable with &#8220;brand manager&#8221;.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[78],"glossary-tags":[],"class_list":["post-49559","glossary","type-glossary","status-publish","hentry","glossary-categories-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/49559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/49559\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=49559"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=49559"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=49559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}