{"id":49529,"date":"2026-04-20T15:39:53","date_gmt":"2026-04-20T15:39:53","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/capitalization\/"},"modified":"2026-04-20T17:11:11","modified_gmt":"2026-04-20T17:11:11","slug":"capitalization","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/capitalization\/","title":{"rendered":"Capitalization"},"content":{"rendered":"\n<p>Building a positive reputation is a key process for any business, allowing it to strengthen its brand awareness and credibility. To achieve this, it is essential to communicate consistently while maintaining a specific visual identity, so that the public can easily identify its messages. This process, known as &#8220;brand capitalization,&#8221; involves accumulating positive brand points over time.<\/p>\n\n\n\n<p>A company&#8217;s valuation can also be approached from another angle, by calculating its market capitalization. This is calculated by multiplying the number of outstanding shares by the share price. It represents one of the possible methods for assessing a company&#8217;s overall value in the financial market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building a positive reputation is a key process for any business, allowing it to strengthen its brand awareness and credibility. To achieve this, it is essential to communicate consistently while maintaining a specific visual identity, so that the public can easily identify its messages. This process, known as &#8220;brand capitalization,&#8221; involves accumulating positive brand points [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[78],"glossary-tags":[],"class_list":["post-49529","glossary","type-glossary","status-publish","hentry","glossary-categories-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/49529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/49529\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=49529"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=49529"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=49529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}