{"id":49500,"date":"2026-04-20T15:39:52","date_gmt":"2026-04-20T15:39:52","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/brand-value\/"},"modified":"2026-04-20T17:11:08","modified_gmt":"2026-04-20T17:11:08","slug":"brand-value","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/brand-value\/","title":{"rendered":"Brand value"},"content":{"rendered":"\n<p>The concept of &#8220;brand value&#8221; generally refers to a brand&#8217;s valuation in financial terms, rather than in terms of ethical or shared values. It represents a brand&#8217;s financial potential, derived from its reputation and consumer perception. To gain a deeper understanding of this concept, you can consult specialized sources for concrete examples and detailed explanations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The concept of &#8220;brand value&#8221; generally refers to a brand&#8217;s valuation in financial terms, rather than in terms of ethical or shared values. It represents a brand&#8217;s financial potential, derived from its reputation and consumer perception. To gain a deeper understanding of this concept, you can consult specialized sources for concrete examples and detailed explanations.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[78],"glossary-tags":[],"class_list":["post-49500","glossary","type-glossary","status-publish","hentry","glossary-categories-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/49500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/49500\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=49500"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=49500"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=49500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}